Extended access, as up to 40% of interaction occurs weeknights and weekends
Understands complex inquiries using a medical-specific training data set and taxonomy
Engages in near-human MLR-compliant conversations monitored and captured in an system of record
Recognizes and differentiates between on and off-label queries as well as multiple indications
Fully scalable functionality across portfolios, markets and languages 24/7/365, with zero wait
Leverages a policy engine to triage and trigger escalation to a contact center, MSL or field rep
Provides automatic AE/PQC identification and handling and feeds the appropriate system of record
MEDICAL INFORMATION
Improve Customer Experience, Assure Compliance and Reduce Costs
MARKETING
Virtualize Personal Promotion to Optimize Audience Activation
SALES
Augment Field Reps to Drive Velocity, Engagement and Impact
Provide on demand access 24/7/365 with zero wait
Triage interactions for escalation to a human
Detect adverse events and product quality complaints
The conversationHEALTH Medical Information Agent
Offer healthcare providers, patients and consumers MLR compliant, near-human interactions covering conditions, diagnostics and products at their moment of need, as well as automatically detect adverse events and product quality complaints. With increased information access on demand without wait, user experience and customer satisfaction level soar, thus reducing contact center traffic and costs.
The conversationHEALTH Marketing Agent
Drive conversion with a user experience beyond the typical brand.com website, by engaging physicians and patients with virtualized personal promotion utilizing conventional programmatic advertising and audience activation strategies. Discuss conditions, diagnostics and products, as well as beyond the pill programs at their moment of need, while providing intelligent escalation to a contact center agent or sales representative.
The conversationHEALTH Sales Agent
Provide prescribers dynamic, human-like interactions that are 100% compliant when a field rep is not available or required, and provide on demand push/pull conversations covering product, condition and diagnostics, as well as self-services including remote detailing, adverse events reporting and escalation to a sales representative or medical science liaison. Exceed customer experience with “see”, “low see” or “no see” healthcare providers to increase rX volumes.
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Disease interception and diagnostic Information
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On/off-label indications and use recommendations
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Dosage and efficacy
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Safety and side effects
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Toxicology and interactions
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Clinical studies and pharmacology
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Monitoring and laboratory tests
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Adverse event reporting
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Contact center, MSL and sales rep escalation/requests
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E-detailing and sampling ordering
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Coverage and cost savings
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Beyond the pill programs
Easy and intuitive engagement, pathways and resolutions
Digital-front door via text and voice as the preferred channel
MM&M: Using Conversational AI to Transform HCP and Patient Engagement Today
John Baylor
Innovation and Strategy at Astellas Pharma US
Ben Massingham
VP Head of Transformation and Innovation at Novartis Canada
MM&M: Self-service Capabilities to Drive Commercial and Scientific Engagement and Support Prescribing Behavior
Michelle Bridenbaker
Global Medical Information & Medical Operations Expert
Shwen Gwee
VP and Head of Global Digital Strategy at BMS
NEXT Pharma Summit: Conversational AI – Powering the Next Horizon of Pharma Customer Engagement
Wagdy Youssef
Senior Director US Medical Communication, Medical Information, Publication & Digital Transformation, Bayer
