Rise in Consumer Health Literacy
Consumers are now empowered to obtain, understand and use information to inform their health decisions and actions.
Massive Growth in Inquiry Volume
More questions due to an increased number of product launches, new indications and geographical expansion.
Increase in “No See” and “Low See HCPs”
56% of HCPs are now ”no see” and 72% that are “see” are ”low-see”, creating challenges with personal promotion.
INCREASED DIGITAL OUTREACH.
INCREASED DIGITAL OUTREACH.
Noisy, non-personalized, and undifferentiated emails are leading to historically high complaints and opt-outs.
MORE PROGRAMMATIC ADVERTISING.
MORE PROGRAMMATIC ADVERTISING.
Customers now inundated with programmatic, social media and endemic site ads are ignoring and resenting them.
NEW SELF SERVICE APPS.
NEW SELF SERVICE APPS.
Poor user experience, lack of automation and zero interactive or conversational capabilities leading to adoption challenges.
USER EXPERIENCE
Website
- Easy to build
- Difficult to navigate
- Hard to find information
- Not always searchable
Click to Chat
- "Ask” instead of search
- Operating hour constraints
- Long wait times
- Script-driven
Chatbot
- Menu or button driven
- Basic Q&A
- Restrictive topics
- Frustrating experience
Conversational AI
Intuitive user experience
Ask questions using natural language
Capable of self-learning and adaptation
Engage in human-like dialogue
Understands complex inquiries using a medical-specific training data set and taxonomy
Engages in near-human MLR-compliant conversations monitored and captured in Med Info CRM
Recognizes and differentiates between on and off-label queries as well as multiple indications
Fully scalable functionality across portfolios, markets and languages 24/7/365, with zero wait
Leverages a policy engine to triage and trigger escalation to a sales representative or MSL
Provides automatic AE/PQC identification and handling and feeds the appropriate systems of record
PAID SEARCH
SOCIAL MEDIA
ENDEMIC SITE INTERCEPT
POINT OF CARE TARGETING
MEDICAL CONGRESS DISPLAY
EHR MESSAGING
Provide on demand access at the moment of need
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Disease interception and diagnostics
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On/off-label indications and use
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Dosage and efficacy
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Safety and side effects
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Toxicology and interactions
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Clinical studies and pharmacology
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Monitoring and laboratory testing
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Pricing and financial assistance
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Lifestyle programs and habits
Extend self service to "beyond the pill" program
Complement pull with push communications
Triage interactions for escalation to a human
Descriptive Analytics
- Session Id or Unique User Id
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Usage By Date and Time
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Number of Sessions
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Conversations Per Session
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Length of Sessions
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Number of Engagements
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Fallback Rate
Conversation Distribution
- Top Topics and Inquiries
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Intent
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User Inputs
Content Utilization
Full Transcription, Including Timestamps
Customer Satisfaction Scoring
Increasing HCP Reach and Engagement
by establishing your brand as the treatment of choice through medical education and scientific communications on disease interception, diagnostics, treatment and off-label use
Improving Patient Outcomes
via on-demand access to medical information, programs and self-service tools through a differentiated, “always-on” experience
Driving Preference and rX Lift
by optimizing non personal promotional cadences through virtualized human interaction that drives message uptake, relationship development and Rx behavior
