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Virtualize Personal Promotion and Increase Conversion with BrandBoost

 

 

COVID Accelerated The Inevitable “Great Customer Shift”

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Rise in Consumer Health Literacy

Consumers are now empowered to obtain, understand and use information to inform their health decisions and actions.

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Massive Growth in Inquiry Volume

More questions due to an increased number of product launches, new indications and geographical expansion.

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Increase in “No See” and “Low See HCPs”

56% of HCPs are now ”no see” and 72% that are “see” are ”low-see”, creating challenges with personal promotion.

 

Attempts to Overcome Fall Short

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INCREASED DIGITAL OUTREACH.
outreach
 
INCREASED DIGITAL OUTREACH.


Noisy, non-personalized, and undifferentiated emails are leading to historically high complaints and opt-outs.

PROGRAMMATIC
 
MORE PROGRAMMATIC ADVERTISING.
PROGRAMMATIC
 
MORE PROGRAMMATIC ADVERTISING.


Customers now inundated with programmatic, social media and endemic site ads are ignoring and resenting them.

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NEW SELF SERVICE APPS.
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NEW SELF SERVICE APPS.


Poor user experience, lack of automation and zero interactive or conversational capabilities leading to adoption challenges.

 

Move Beyond Simple Programmatic Campaigns That Point to Brand.com And Reimagine Advertising Grounded on One to One Interactions with Conversational AI

USER EXPERIENCE

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Website
  • Easy to build
  • Difficult to navigate
  • Hard to find information
  • Not always searchable

 

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Click to Chat
  • "Ask” instead of search
  • Operating hour constraints
  • Long wait times
  • Script-driven

 

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Chatbot
  • Menu or button driven
  • Basic Q&A
  • Restrictive topics
  • Frustrating experience

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Conversational AI

Intuitive user experience


Ask questions using natural language


Capable of self-learning and adaptation


Engage in human-like dialogue

 

conversationHEALTH's BrandBoost Is The Choice of Over 100 Pharmaceutical Brands

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Understands complex inquiries using a medical-specific training data set and taxonomy

 

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Engages in near-human MLR-compliant conversations monitored and captured in Med Info CRM

 

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Recognizes and differentiates between on and off-label queries as well as multiple indications

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Fully scalable functionality across portfolios, markets and languages 24/7/365, with zero wait

 

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Leverages a policy engine to triage and trigger escalation to a sales representative or MSL

 

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Provides automatic AE/PQC identification and handling and feeds the appropriate systems of record

 

Drive Higher Audience Conversion Using Your Traditional Activation Channels

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PAID SEARCH

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SOCIAL MEDIA

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ENDEMIC SITE INTERCEPT

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POINT OF CARE TARGETING

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MEDICAL CONGRESS DISPLAY

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EHR MESSAGING
 

Provide on demand access at the moment of need

  • Disease interception and diagnostics

  • On/off-label indications and use

  • Dosage and efficacy

  • Safety and side effects

  • Toxicology and interactions

  • Clinical studies and pharmacology

  • Monitoring and laboratory testing

  • Pricing and financial assistance

  • Lifestyle programs and habits

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Extend self service to "beyond the pill" program 

Complement pull with push communications

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Triage interactions for escalation to a human 

 

Monitor Performance with Real-Time Dashboards

Descriptive Analytics
  • Session Id or Unique User Id
  • Usage By Date and Time
  • Number of Sessions
  • Conversations Per Session
  • Length of Sessions
  • Number of Engagements
  • Fallback Rate
Conversation Distribution
  • Top Topics and Inquiries
  • Intent
  • User Inputs
Content Utilization

Full Transcription, Including Timestamps

Customer Satisfaction Scoring

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Typical Client Results

0%

Decrease in Website Bounce Rate

0%

Increase in Return Site Visitors

0 M

Average Discussion Session

0%

Boost in Content Downloads

0%

Upturn in Request Submissions

0 /5

User Satisfaction Rating
 

conversationHEALTH Creates Value By

increasing

Increasing HCP Reach and Engagement

by establishing your brand as the treatment of choice through medical education and scientific communications on disease interception, diagnostics, treatment and off-label use

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Improving Patient Outcomes

via on-demand access to medical information, programs and self-service tools through a differentiated, “always-on” experience

DrivingRX

Driving Preference and rX Lift

by optimizing non personal promotional cadences through virtualized human interaction that drives message uptake, relationship development and Rx behavior

 

Do You Want to Learn More?

Discover how conversationHEALTH enables the world’s leading healthcare and life sciences companies to create AI-driven virtual experiences that exceed customer expectations. Purpose-built by industry for industry, the conversationHEALTH platform can be deployed for scientific communications, medical affairs, commercial operations and patient support to enable greater accessibility, improved responsiveness and better outcomes. We’re the partner of choice for 100 global brands to power 1 billion conversations that are transforming the way the pharmaceutical industry engages with physicians, patients, and consumers. Find out how. Find out now.


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