1:1 NPI Advertising
HCPs are inundated with programmatic, social media and endemic site ads — and are ignoring and resenting them.
Acccess to Health Care Providers Is Rapidly Declining
Digital Tools
Noisy, non-personalized and undifferentiated email, messaging, and phone/video outreach is leading to historically high complaints and opt-outs.
e-Detailing Tools
Poor user experience, lack of automation and zero interactive or conversational capabilities have created adoption challenges.
Conversational AI
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Intuitive experience
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Detects intent signals
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Capable of self-learning and adaptation
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Understands complex, medically-nuanced language
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Human-like dialogue
of HCPs prefer digital over personal engagement after using cH cAI agents
of HCP questions and requests are successfully managed by cH cAI agents
of HCPs trust the accuracy of information received by a cH cAI agent
INITIATE THE CONVERSATION
TRANSITION TO THE MEDICAL INFORMATION SITE
ENGAGE DEEPER THROUGH
CONTENT, PROGRAMS AND COMMUNITY
Driving Rx Adoption and Lift
by optimizing personal and non-personal promotional cadences with both analog and digital-first HCPs to drive message uptake, relationship development and Rx behavior.
Improving Patient Engagement
through medical education and scientific communications on target patient profiles, disease interception, diagnostic practices, testing options and treatment protocols.
Increasing HCP Reach and Frequency
to establish your brand as the treatment of choice via on-demand access to medical information, programs and self-service tools through a differentiated experience.
