Pharma has long known that conversations drive scripts, adherence, and most importantly, outcomes.
Unfortunately, human conversations are constrained by time and space. Consequently, conversations can’t take place at the customer’s desired time or frequency.
Conversational AI solutions overcome these issues. Ongoing, personalized, timely, on-demand, and scalable conversations are delivered to customers. Conversations are delivered through familiar text and voice channels, which are user-friendly and non-judgemental.
The patient journey is fraught with obstacles – many exacerbated by technology. Whether that be Dr. Google serving up hundreds of confusing, text heavy resources, or the expectation that patients can discern which are credible vs. dangerous – the digital world has not delivered on the promise of patient empowerment.
Conversational AI overcomes many of these obstacles by engaging patients in a continuous relationship where questions can be asked, and expertly answered 24/7 through either text or voice channels.
Bots by nature are inherently approachable – without the embarrassment or judgement that exists in any human to human interaction. Which means that patients can now ask critical emotional questions that they have not felt comfortable asking to date.
And of course, AI allows us to predict what conversations need to be Initiated with patients – and at what point in their personal journeys. This means that we can engage in bite sized / right sized conversations at the right time - and not episodically overwhelm patients with information that will rarely be understood or retained.
If You Want Share of Voice—Do Voice.
Voice represents a unique opportunity for companies and/or brands to deliver clinical support to physicians at their moment of need - typically in their office.
The “voice” use case matches perfectly to the multi-tasking environment that HCPs exist in every day – and because of it’s virtually zero friction experience allow users to leverage the solution for everything from the most simple to the most complex queries.