Pull vs. Push: Delivering Exceptional User Experiences in a Digital-First Engagement Model
conversationHEALTH spoke at the NEXT Pharma Summit on the importance of digital customer experience...
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Conversational AI
NEXT Normal: Driving Superior Customer Engagement by Augmenting and Virtualizing Field Teams
Customer behavior has fundamentally changed over the last three years, with engagement increasingly...
Building Blocks Podcast: Text, Voice and Digital Humans
As the pharmaceutical industry continues to become increasingly reliant on digital, companies must...
The Strategy and Success Behind Astellas' Digital Transformation
conversationHEALTH spoke with Suda Shinya, Senior Vice President of Information Systems for...
Building Commercial Success in 2022: A How to Guide for Digital-First Customer Engagement
The life sciences industry has experienced a permanent shift to digital – a trend that began before...
Why an IT and Medical Affairs Partnership Is Key
IT industry leader Ian Hamilton, President of the Technology Sector at The NPD Group, shares his...
How to Build a Game-Changing HCP Portal (for You and Your Customers)
While an HCP portal might initially seem like outdated technology, doctors are increasingly...
AI-Enabled Medical Information: Creating Exceptional Customer Experiences
Medical information (MI) is rapidly evolving from an exclusively human to an AI-enabled model,...
Recognizing the Opportunity and Nuance in Health Conversations
Even before Covid-19, there were a billion health-related searches on Google daily. This...