From Essential to Enthusiast: The Future of HCP Engagement

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Build connected experiences for every HCP by finding the right balance of push and pull strategies

Join us and IQVIA for practical insights to create more meaningful conversations with HCPs. This webinar will discuss innovations and case studies where we apply push and pull tactics to meet the unique needs of different HCP personas.

What you’ll learn:

  • What are the 5 HCP engagement personas that are emerging post-COVID
  • How to combine push and pull channels to build connected experiences for each persona group
  • How to deliver compliant and effective multi-channel outreach tactics to support the customer journey
  • How conversational AI can support HCPs in a self-driven approach to obtaining rich and relevant information