Life Science companies were rocked by the pandemic’s impact, racing to adapt to a very different new normal but also looking for opportunity in rapidly-evolving digital behavior and needs.
This session is about building a truly best-in-class HCP portal - one that HCPs want to visit because it’s as easy to use as the Google Search bar, delivers rich unbiased product and condition information, provides access to helpful resources, and can connect them to medical experts as needed.
We will cover 10 key, specific considerations for building out an HCP portal that supports customer engagement, drives satisfaction and reuse, is easier to maintain over time. And for which the architecture can be used globally.
No theory. No hype. All best practices.
With industry leaders:
Chief Customer Officer
Richard is a C-level executive with 20 years of building businesses and brands in startup and multinational organizations, both in North America and globally. Prior to conversationHEALTH, Richard led a North American strategy agency focused on brand innovation and digital transformation, working with companies like Salesforce and Alphabet. At heart, however, Richard is an industry insider. He was a founding executive at Silicon Valley-based biotech companies and prior to that held a number of leadership roles across Johnson & Johnson businesses.
Senior BRM, Medical IT
Chuck has 30 years of IT experience, spending the first half of his career consulting across a range of industries and the second half of his career in Pharma, all with AstraZeneca.
He has been a valued, long-term partner with the Medical Affairs organization, leading the implementation of many capabilities which support HCPs in their quest to improve patient outcomes.
Chuck’s current visions include the transition of medical information from the scavenger-hunt experience of reading through documents in search results to the conversational experience of providing specific answers to HCP’s questions.